Author: Zack Stern, PC World
original content: http://www.pcworld.com/businesscenter/article/173287/build_a_social_network_for_your_business.html
Upgrade from the break-room bulletin board and one-way customer e-mail lists--your business can take advantage of its own Facebook-like social network. You might try Facebook itself, of course, but the clash of business and personal communications could leave your vacation photos mingling with company news, and could lead to a lot of goofing off on company time. Instead, turn to a social network platform to make your own distinct site. Many services, including Grou.ps and SocialGO, offer functionality similar to that of Facebook; but in this tutorial I'll focus on Ning, which has been established for a few years and offers customization tools that can make your site behave almost any way you want.
Within your company, you could rely on a Ning social network to maintain schedules for anything from managing workgroup projects to organizing an office softball team. Calendar tools, blog-style posts, comments, and other systems could help connect people. And you could post photos and videos to recap events.